Doctor of Philosophy (PhD) in Strategic Marketing

Our Doctor of Philosophy (PhD) in Strategic Marketing is designed for individuals seeking to develop advanced expertise in marketing strategy and its application in the digital age. The program focuses on key areas such as consumer behavior, marketing management, brand development, and the use of data analytics in decision-making. Students will explore effective marketing communication strategies, digital marketing trends, and the role of branding in shaping consumer perceptions. With a strong emphasis on research, the program equips students with the skills to conduct high-level academic research and contribute to the evolution of marketing practices. By the end of the program, students will be prepared for leadership roles in academia, industry, and consulting, with the ability to drive innovation and strategic decision-making in marketing. The program culminates in a dissertation, showcasing the student’s ability to engage in critical, impactful research.

Apply

Program Name	Doctor of Philosophy (Ph.D)
Program Level	Doctorate
Concentration	Strategic Marketing
Modules	15
Credits	60
Duration	2 to 4 years
Learning Method	Online
Fee	$2,500 One-Time Fee [Special Discount]

Modules

Marketing Management
Consumer Behavior
Marketing Communications Strategies and Tactics
Brand Management and Marketing Research and Analytics
Digital Marketing
Public Writing
Public Policy
Public & Private Law
Scientific Research Module I: Research, Information Literacy
Scientific Research Module II: Dissertation Writing I.
Scientific Research Module III: Dissertation Writing II.
Scientific Research Module IV: Dissertation Writing III.
Scientific Research Module V: Submission and evaluation of the dissertation
Scientific Research Module VI: Dissertation Defense Preparation
Dissertation Defense

Admission Requirements

Possess a Master’s Degree (or a Bachelor’s Degree for bundle program) or its equivalent.
Be proficient in English (as per TOEFL or IELTS test for non-native English speakers).
Have basic operating knowledge of a smartphone or a computer.

Grading System

Distinction: 90% and above
Pass: 80% to 89.99%
Fail: below 80%

Graduation Requirement

Dissertation Defense

Tuition & Fees

Fee: $2,500 One-Time Fee [Special Discount]

Payment Plans: $2,500 one-time fee, $227/month for 1 year, or $113/month for 2 years [Special Discount].
Payment Methods: Stripe & PayPal

Admission Process

Provide the names of your previous schools and the dates of attendance.
Submit a scanned copy of the following:
- government-issued photo ID,
- two letters of recommendation,
- transcript(s), and
- test scores (TOEFL or IELTS for non-native English speakers).
- ⚠️You can submit the documents when applying or email them later to giuadmissions@fgjf.org latest within four weeks from the start date of your first-course registration.

Wait for a response from our admission staff within seven working days.
Receive your provisional admission letter.
Make payment.
Start studying.

Program Director

Prof. Tan Kwan Hong

Biography

Prof. Tan Kwan Hong, the Provost of Graham International University, is the CEO of Tan Kwan Hong Academy and holds academic roles such as a Visiting Professor at the European Institute of Management & Technology (EIMT) and an Associate Professor at European International University, among many others. With over 17 years of experience, Prof. Tan is globally recognized for his contributions to education, corporate consulting, and public speaking. He holds more than 70 academic and professional degrees across various fields and has delivered speeches to over 1.5 million people globally.

FAQs

What is the learning format?

Module, self-paced.

What accrediting body recognizes Graham International University?

Graham International University is institutionally accredited by the Public Foundation “Independent Institute of Accreditation, Rating, and Certification” (IARC) in Kyrgyzstan. This government-recognized accreditation represents a pivotal achievement in GIU’s dedication to providing high-quality education and ensures its commitment to standards that benefit students, stakeholders, and the broader academic
community.

GIU is fully accredited by the Quality Assurance for Pre-Tertiary and Higher Education School (QAHE).

GIU achieved Full Accreditation from the Graham International Education Accreditation Agency (GIEAA). This prestigious recognition affirms the university’s commitment to maintaining the highest standards in education, ensuring excellence in curriculum development, teaching methods, and student success.

How can I verify the university’s accreditation status?

Verify our IARC accreditation through this link.

Verify our QAHE accreditation through this link.

Verify our GIEAA accreditation through this link.

Is there an application fee?

There is no application fee for applying to Graham International University.

Is there a hidden fee?

There’s no additional fee if you want to receive your certificate electronically. There is an optional $100 fee if you want the physical copy of your certificate to be shipped to you.

Does GIU allow credit transfers?

YES! NO LIMIT. “Frankie” hates schools that limit transfers based on how they want to make money off people by repeating classes.

View All FAQs

Have More Questions?

Our admissions staff is available Monday – Friday from 9:00 a.m. – 9:00 p.m. (EST) to answer your questions and provide assistance with the admissions process. You can reach us by e-mail at giuadmissions@fgjf.org.

Application Form

Need help? Contact us now!